Marketing
Statistics
Media History
Media Theories
Media & Democracy
Virtual Communities
Social Media
Psychology
WENDY
GONZALEZ
GONZALEZ
Content Analyst · Digital Marketer
crafting stories that drive results
crafting stories that drive results
4+
Years Exp.
15%
Ad Growth
21%
Lead Growth
About
Digital Storyteller
Combining data-driven strategies with eye-catching design to create content that engages audiences and drives meaningful results. Passionate about social media marketing, brand development, and visual content creation — bringing ideas to life through compelling graphics and campaigns.
Expertise
Skills & Tools
Digital Marketing
SEO
SEM
Social Media
Email Marketing
Copywriting
Content Strategy
Video Production
Graphic Design
Google Analytics
Google Ads
Canva
Adobe Creative Suite
Asana
Trello
Professional
Experience
Highspring
Team Lead · Content Analyst @ Google
Nov 2021 – Present
- Conduct analysis, curation, and evaluation of Google Search Ads for content relevance and marketing alignment
- Implemented digital marketing strategies incorporating SEO and SEM, resulting in a 15% increase in ad performance
- Guided Ads team, contributing to a 23% increase in team efficiency
- Enhanced Ad/URL content, achieving a 10% improvement in engagement and click-through rates
- Leveraged Google Analytics, Ad Platforms, and social media channels for campaign optimization
JobPrepped
Digital Marketing Intern
Mar – Jun 2022
- Created brand awareness campaigns using Google Ads, increasing monthly leads by 21%
- Repurposed content across Facebook, Instagram, and TikTok, boosting engagement and visits
- Set up and managed a CRM from scratch; built automated outbound lead generation campaigns
Richmond Pulse
Journalist
Jul 2016 – Aug 2017
- Researched, wrote, and published articles on community-based topics
- Covered community events and collaborated with teammates on editorial projects
Students Rising Above
Peer Mentor · Student Ambassador
2019
- Hosted weekly virtual meetings on financial aid, literacy, and campus resources
- Mentored rising college freshmen from the Bay Area
- Appeared in marketing campaigns, videos, and spoke at events
The Richmond Promise
Peer Mentor
Mar – Jun 2019
- Mentored a cohort of 25 eighth-graders, facilitating college-readiness activities
- Led workshops on college finances, imposter syndrome, and A-G requirements
- Cultivated meaningful relationships to encourage pursuit of higher education
Languages
Bilingual
🇺🇸
English
Native
🇲🇽
Spanish
Native